document.querySelector(".close-button").addEventListener("click", function() { document.getElementById("menu-toggle").checked = false; }); document.querySelectorAll(".menu a").forEach((link) => { link.addEventListener("click", function(e) { e.preventDefault(); e.stopPropagation(); e.stopImmediatePropagation(); var targetId = this.getAttribute("href").substring(1); var target = document.getElementById(targetId); if (target) { setTimeout(function() { var top = target.getBoundingClientRect().top + window.pageYOffset - 80; window.scrollTo({ top: top, behavior: "smooth" }); }, 10); } document.getElementById("menu-toggle").checked = false; }); });

Trusted by the Most Respected Names in Retail Real Estate

Retail real estate research and advisory for owners, investors, and retailers.

WHO WE ARE

Avanti Retail Lab is a retail real estate research and advisory firm. We help owners, investors, and retailers navigate the decisions that matter most: repositioning assets, evaluating opportunities, and attracting the right tenants. Our work is senior-led and grounded in direct market experience paired with proprietary data models.

WHAT SETS US APART

Experience on Both Sides of the Table

Our team has operated as both landlord and retailer, across decades of transactions, repositionings, and market cycles. Those perspectives shape how we read every asset and every deal.

Trusted by Industry Leaders

The industry's leading owners, retailers, and institutional investors have relied on our team for decades. That trust reflects the independent perspective, discretion, and precision we bring to every engagement.

Deep Relationships, Real Demand Insight

Our direct, sustained relationships with retailers provide a ground-level understanding of priorities, market appetite, and where the real opportunities lie.

Proprietary Data, Real Market Intelligence

Our research is powered by proprietary models built on decades of market intelligence, providing unmatched insights into tenant demand, market conditions, and asset performance.

WHAT WE DO

Owners

  • Repositioning Strategy
  • Merchandise Mix Analysis
  • Tenant Recruitment Support

Investors

  • Acquisition Due Diligence
  • Portfolio Risk Assessment
  • Independent Asset Oversight

Retailers

  • Site Selection & Sales Forecasting
  • Market Prioritization
  • Underperforming Store Analysis

OUR TEAM

Brian Gerney

Brian Gerney

Founder & Principal

Brian is the founder and principal of Avanti Retail Lab. He joined Gerney Research Group in 2013, building deep expertise in fashion tenant analysis, trade area assessment, and advisory work for retail ownership. In 2023, he founded Avanti to carry that practice forward, pairing technical rigor with hands-on market experience, a combination increasingly rare in the industry.

Peter Gerney

Peter Gerney

Partner

Peter began his career at General Growth Properties and then Mark Centers Trust before founding Gerney Research Group. Over three decades, he built one of the industry's most trusted independent research practices, serving every client type across every stage of the retail real estate cycle. Avanti Retail Lab is the evolution of that work.

Thomas Gerney

Thomas Gerney

Director of Analytics

Thomas leads data collection, proprietary modeling, and analytics at Avanti Retail Lab. He began his career in store-growth strategy at Family Dollar before joining Gerney Research Group in 2007. The methodologies he has built over nearly two decades remain a defining competitive advantage for the firm.

Tom Herman

Tom Herman

Senior Advisor

Tom brings more than 30 years of retail real estate experience across leasing, development, acquisitions, and market intelligence. He held senior roles at Wilmorite Management Group and Pyramid Companies before co-founding Spinoso Real Estate Group, which he helped grow to more than 120 employees and a national portfolio. At Avanti, he advises across the full range of client engagements.

Meredith Darnall

Meredith Darnall

Advisor

Meredith brings over 25 years of retail real estate experience from both sides of the industry. She spent seven years at Nordstrom supporting site selection and growth strategy before becoming SVP of Strategy and Analytics at General Growth Properties, and later SVP of Business Intelligence & Strategy and Chief Optimization Officer at Brookfield Properties. She partners with Avanti on select engagements that align with her expertise.

Let's Talk

The right intelligence changes everything.

© Avanti Retail Lab LLC. All rights reserved.

Thank you!

We appreciate you reaching out. We'll be in touch soon.

document.addEventListener('DOMContentLoaded', function() { var links = document.querySelectorAll('a[href^="#"]'); links.forEach(function(link) { link.addEventListener('click', function(e) { e.preventDefault(); e.stopPropagation(); var target = document.querySelector(this.getAttribute('href')); if (target) { target.scrollIntoView({behavior: 'smooth'}); } }); }); });